Why Jimi?

on July 31, 2020
Jimi Hendrix

Simply because he's the best guitarist of all time and when you put a guitar as your logo, Jimi is just obvious.

James Marshall Hendrix, born Johnny Allen Hendrix on November 27, 1942 in Seattle (United States) and died on September 18, 1970 in London (England), better known as Jimi Hendrix, is THE American guitarist, songwriter and singer , founder of the Anglo-American group The Jimi Hendrix Experience, active from 1966 to 1970. Despite an international career lasting only four years, he is considered one of the greatest electric guitar players and one of the most talented musicians. important of the twentieth century. In August 2009, Time Magazine ranked him first in its list of the 10 greatest electric guitar players of all time. According to Rolling Stone, he also ranked first among the 100 greatest guitarists of all time in both 2003 and 2011 rankings.

African American of Native American descent, Jimi Hendrix is ​​one of the most innovative popular music artists of his century, not least because of his revolutionary approach to his instrument and his original studio recording techniques. Hendrix has the particularity, for a left-handed guitarist, of playing most often on a right-handed guitar, after having raised his strings following this inversion. However, he sometimes borrows a guitar from a right-handed person and plays with the strings as they are3. An improviser coming off the beaten path, he frees the solid body guitar from its constraints by using the resources born of amplification, in particular by taming the Larsen effect and by exploring all the facets of handling the vibrato lever or the wah pedal. -wow.

His influence goes far beyond the framework of rock music and most of the musical styles that develop in the 1970s take up certain elements of his music: Miles Davis, for example, plays an electric jazz very marked by the guitarist4,5. The premature death of Jimi Hendrix at the age of 27, occurring after that of Brian Jones and preceding those of Janis Joplin and Jim Morrison, participates in the invention of the myth of the Club of 27.

Jimi Purple
JIMI Black
JIMI Brown

The music doesn't lie. If there is something to change in this world, then it can only be done through music. Knowledge speaks, but wisdom listens.

—JIMI Hendrix